Internet marketing veteran brings comprehensive internet marketing services in-house
THE WOODLANDS, TX (September 8, 2014) The Hallaron Advertising Agency continues to expand its team and capabilities. Recently, Hallaron welcomed Todd Wold naming him Director of Digital Strategy. With 18 years under his belt managing web development, search engine optimization, pay-per-click and all facets of Internet marketing, Wold will shape digital strategy for Hallaron clients. After spending years with several agencies in Portland, Oregon, he opened his own agency; operating it for 10 years before joining Hallaron. Wold will work directly with clients and manage day-to-day Web services.
The Hallaron Agency is typical of the new breed of ad agencies evolving into what are called “digital agencies” featuring additional in-house capabilities for web design & development, search marketing, content marketing, social marketing, reputation management and more.
While newspapers and magazines will continue well into the future, usage and readership of these printed publications continue to decline as readers head online to consume this information. News, research, entertainment, socializing, even education are all now relying on Web-based publication. This means more opportunities for marketers to present their brand, messaging and value proposition to a far wider and deeper audience.
Google now holds 67.5% of the U.S. search market
and accounts for 12 billion monthly searches.*
More important than ever, understanding the Google search engine and how it constantly evolves is a key driver of digital marketing success. Marketers, large and small, continue to struggle to get found on the first page of Google searches. Wold believes that achieving prominent Web presence on Google remains a core component of any good marketing plan. “This is the #1 challenge we see most clients, of all sizes and industries, struggling with today,” notes Wold. “Competition is high, while Google has tightened its reins on its rankings guidelines. What worked last year is completely ineffective this year – and might even get your site penalized. Understanding the rules of the SEO game today will save you time and money.”
Hallaron Agency Principal/CEO Mike Hallaron adds, “Frankly, any ad agency that does not already offer its clients insight into digital advertising strategy with a full complement of Web designers, search experts and social media managers is a dinosaur.”
Learn more about The Hallaron Agency’s Internet marketing services.
About Hallaron Advertising Agency
Hallaron Advertising is a leading advertising agency located in The Woodlands, Texas. The agency was founded in 2003 and focuses on branding, advertising, digital and content marketing strategy. Using proprietary processes, Hallaron creates comprehensive multi-discipline campaigns to maximize sales and ROI for a wide array of clients.
* Source: DMR, Craig Smith, updated June 27, 2014