HOUSTON, TEXAS (April 13, 2011) CBS Radio guest host Ken Marsh interviewed Mike Hallaron on 650 AM in Houston recently. The pair discussed social media and how it has transformed…
by Mike Hallaron
Hallaron Public Relations
A friend on Facebook asked me about using Groupon to promote her local bookkeeping service in our suburban community. Groupon is a deal-of-the-day website that is localized to major markets in the United States. Members sign up and receive special one-day promotions from local business via email. Here is the short version of my advice to her.
Small business got a taste of social media in 2010. Following the lead of Fortune 500 companies and big brands, small business owners were probably introduced to social media on a personal level first: joining family on Facebook, taking note of Twitter on ESPN or Tosh.0, or someone emailing a funny video from YouTube. Of course there were also the email invitations to connect to former colleagues on LinkedIn, checking out personal photo albums on Flickr, and for a few, even adventures on Foursquare. The average “Joe” or “Jane” with a locally-based small business was indoctrinated into the “social” world in 2010.
So there it is. Social media has pervaded our lifestyles and the lexicon. After recognizing the networking and communications potential of social media on a personal level, “Joe” and “Jane” decided there must be a business application for all of these free, web-based tools. Some have already added social marketing to their business arsenal and a small percentage are doing it well. Many more have floundered awkwardly into untested waters. One thing is certain, more small businesses will try to use social marketing to create new prospects and new sales in 2011. Here is what we have learned, so far.
Most will agree that 2010 was a landmark year in the marketing industry as social media went mainstream. While ad agencies, digital media, public relations, and big corporate America represented the first wave of early adopters beginning in 2009, the trend toward social media marketing picked up speed in 2010 when small business owners climbed aboard the social juggernaut en masse.
The challenge for small business owners, who tend to manage their own marketing, is finding the time and know-how to create social accounts, populate them with well-written original content, and comprehend all of the subtle nuances of effective social media strategy. For most, it presents a significant mountain to climb.
Track Social Media Campaigns from Inside Microsoft Excel
Social media monitoring company RowFeeder has launched an analytics solution that gives marketers and brands the ability to monitor and measure social media data from inside Microsoft Excel.
“The reports are designed to appeal to marketers managing and tracking multiple campaigns.”