Depending on the size of your company you should always remember that your Facebook business page is just one tactical element of your overall marketing strategy and your comprehensive social media plan. Whether you are small one-man operation or a large global marketer you must put together a social media plan that states why you are using social media, including Facebook and other channels such as Twitter, Slide Share, You Tube, and LinkedIn. What are your goals and expectations? How will the time and money spent specifically benefit your organization? If you are not sure where to start, consider working with a professional marketer to help create your plan.
by Mike Hallaron
Most of us recognize the significant role that social giant LinkedIn plays matching job hunters and recruiters together. It’s a benefit and a powerful tool for both parties. However, what about all of the other information we post and respond to on Facebook, Stumble Upon, Twitter, You Tube, Slideshare, etc… from behind the [...]
by Mike Hallaron
Even when confronted with the inevitable truth that social media have forever changed the marketing landscape for business (it is all round you like the Matrix), I occasionally get confronted by old-school corporate wonks who think they have cornered me with their “gotcha” hook. After we discuss the marketing, and especially public relations value of social media, and services that we can manage for their company, I get the zinger from this guy straight from an episode of “The Office”.
HOUSTON, TEXAS (April 13, 2011) CBS Radio guest host Ken Marsh interviewed Mike Hallaron on 650 AM in Houston recently. The pair discussed social media and how it has transformed the public relations field. Hallaron stressed the importance of defining expectations and creating a strategic plan including measured results before getting started in social media. The Web and [...]