Client InkJet Inc. (“IJI”) holds patents on more than 100 custom inks made specifically for the brand packaging industry. It’s far more than any other competitor in the world. The Texas company started working with Hallaron Advertising Agency in 2013 to create videos, new websites, social media strategy and trade advertising campaigns. CEO Bryan Sneed wanted a new, consistent brand image to increase IJI’s perception in the industry and among end users that include giant manufacturers such as Corona, Boeing, Cadbury Schweppes and Pepsi.
InkJet Inc. also represents several OEM specialty printer manufacturers in the U.S. and abroad. The management team has made a dedicated effort to upgrading their marketing and brand appearance including how the company presents itself at tradeshows. The team based just north of Houston has worked very closely with Hallaron which is headquartered in The Woodlands and serves many B2B, industrial, Oil & Gas, manufacturing and healthcare clients.
Over the past few months, the IJI team has participated in tradeshows in Germany, Mexico and the Phillippines. Hallaron’s art department recently designed the new “ink cloud” booth skin as part of IJI’s booth display. The ink cloud is also used in several corporate videos Hallaron has produced for the company. The theme will be used with print and digital ads, website banners, business cards and other marketing collateral.