by Mike Hallaron
Depending on the size of your company you should always remember that your Facebook business page is just one tactical element of your overall marketing strategy and your comprehensive social media plan. Whether you are small one-man operation or a large global marketer you must put together a social media plan that states why you are using social media, including Facebook and other channels such as Twitter, Slide Share, You Tube, and LinkedIn. What are your goals and expectations? How will the time and money spent on social marketing benefit your organization? If you are not sure where to start, consider working with a professional marketer to help create your plan.
by Mike Hallaron
Most of us recognize the significant role that social giant LinkedIn plays matching job hunters and recruiters together. It’s a benefit and a powerful tool for both parties. However, what about all of the other information we post and respond to on Facebook, Stumble Upon, Twitter, You Tube, Slideshare, etc… from behind the safety of our keyboards and monitors or smartphones? It appears that the online identities we create do not live entirely within a secure, protective bubble. Who knew? This social info can actually come back to bite us in the butt when searching for a new gig.
Erica Swallow writing for Mashable.com reports that a recent study finds “more than 90% of recruiters have visited a potential candidate’s profile on a social network as part of the screening process.” That is a staggering number. I would say this qualifies as the norm now. The impact of which upon active social media users can surely be guessed. It is the new “social background check.”
So, should job seekers unfriend, dislike, and unfollow all at once? Probably not but you should be aware that others are reading and judging you based on what you write and the way they perceive your on-line personality. Be aware that your next career move may hinge on that racy You Tube video you posted.
One more tidbit from the study: “…a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles.” I think we already knew this bomb was coming. So beware if a new job hunt is in your near future.
Read Erica’s article [INFOGRAPHIC] here: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
by Mike Hallaron
Planning an effective advertising campaign starts with the writing of your creative brief. This outline provides a road map for your creative team so that designers, copywriters, artists, and other team contributors are all on the same page from start to finish. Along with a review of previous campaign successes and failures, the brief is crucial when preparing to communicate your brand’s main message.
Expert Blogger Ty Montague writes
in Fast Company Magazine – @fastcompany magazine on Twitter.
Clients are always looking for the same thing — how can you make their life easier. Create good work that helps them meet sales or other goals and do it for less. Launch a new brand, product, or service. Build an audience where there isn’t one, etc… As my good friend Curtis Schlough with Brochure Builders says, “Solve their problem.”
Small agencies are often more adept at collaboration on design, marketing, and other advertising or PR issues that benefit the client. While big agencies have greater resources they too rely heavily on specialists and contractors behind the scenes. Often there just aren’t as many layers of middle-men working with a small agency. Of course we all realize that smaller advertising firms will often be willing to do more and bend over backwards for the same account that a larger agency may brush off. The best philosophy for a small agency is “Stay lean, Stay hungry.”
Clients want fast, responsive marketers that make them feel like they are the agency’s ONLY client and that minor miracle of account service is no easy feat for a large agency or a small one. Agency work cannot exist in a vacuum today. Creatives have to be flexible enough to share and explore concepts that benefit the client. This often means sitting at the same table as folks who are technically-speaking — competitors. If you are a small agency like us, you will check your ego at the door and do whatever it takes to find that solution for your mutual client.