“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates
In an ever-growing digital world, we are always connected. The rise of social media alone has drastically changed the landscape of how people, and brands communicate. So what does this mean for the field of public relations? One of the largest advantages of the digital era is the ability to utilize press releases more than ever before. Using carefully chosen keywords and social media links, each press release issued can be a catalyst for growth. So how do we go about writing an optimized press release? And what are the real advantages?