“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach

3 Ways to Add Social Punch with Pinterest

By | Social Media | No Comments

Pinterest is so much more than just pinning party planning ideas or the dream wedding.
It has become a very powerful social media source for visual marketing and a way for
companies to spread their brand, product, or service. The question is how can you use
Pinterest for your company and see results?

Here are 3 tips on how to use Pinterest to its full marketing capacity and become
a “Pinterest Professional.”

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Write an Optimized Press Release

By | Public Relations, Social Media | No Comments

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates

In an ever-growing digital world, we are always connected. The rise of social media alone has drastically changed the landscape of how people, and brands communicate. So what does this mean for the field of public relations? One of the largest advantages of the digital era is the ability to utilize press releases more than ever before. Using carefully chosen keywords and social media links, each press release issued can be a catalyst for growth. So how do we go about writing an optimized press release? And what are the real advantages?

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4 Ways Twitter Can Improve Your Branding

By | Social Media, Twitter | No Comments

by Mike Hallaron
Hallaron Media, Houston, Texas

Believe it or not, there are still many branding managers, product managers, business owners, and even marketers sitting on the fence on whether to use Twitter. “Why do I need to use Twitter?” The better question is “How will using Twitter expand my brand and enhance my marketing strategy?” Does your company have a social media strategy in place and have you decided how and why to use social platforms in the first place? If not, revisit your marketing plan and check your calendar. It is 2012 and social media has rocked the business world. You must integrate social into your marketing plan.

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