Planning an effective advertising project starts with the writing of your creative brief. This outline provides a roadmap for your creative team so that designers, copywriters, artists, and other team contributors are all on the same page from start to finish. It is essential when preparing to communicate your brand message.
Expert Blogger Ty Montague writes When Choosing An Ad Agency, Don’t Consider Size; Consider Collaboration http://www.fastcompany.com/1774758/when-choosing-an-ad-agency-dont-consider-size-consider-collaboration in Fast Company Magazine – @fastcompany magazine on Twitter. _____________________________________________________ My thoughts… Clients are…
The Twitter world is a community with its own language. As a result, you may encounter a variety of terms you may not yet be familiar with, as some of these terms were coined by the users themselves. Cool, huh?
What is a Tweet, anyway?
Any post on Twitter is considered a Tweet, whether a post, reply, link, or a location-update (more on this later). Tweets have a maximum of 140 characters (due to SMS/mobile constraints) and are typically shown along with the username of the individual who wrote it.
by Mike Hallaron
Even when confronted with the inevitable truth that social media have forever changed the marketing landscape for business (it is all round you like the Matrix), I occasionally get confronted by old-school corporate wonks who think they have cornered me with their “gotcha” hook. After we discuss the marketing, and especially public relations value of social media, and services that we can manage for their company, I get the zinger from this guy straight from an episode of “The Office”.
HOUSTON, TEXAS (April 13, 2011) CBS Radio guest host Ken Marsh interviewed Mike Hallaron on 650 AM in Houston recently. The pair discussed social media and how it has transformed…