“If it doesn’t sell, it isn’t creative” -legendary ad man David Ogilvy

Write an Optimized Press Release

By | Public Relations, Social Media | No Comments

“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates

In an ever-growing digital world, we are always connected. The rise of social media alone has drastically changed the landscape of how people, and brands communicate. So what does this mean for the field of public relations? One of the largest advantages of the digital era is the ability to utilize press releases more than ever before. Using carefully chosen keywords and social media links, each press release issued can be a catalyst for growth. So how do we go about writing an optimized press release? And what are the real advantages?

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4 Ways Twitter Can Improve Your Branding

By | Social Media, Twitter | No Comments

by Mike Hallaron
Hallaron Media, Houston, Texas

Believe it or not, there are still many branding managers, product managers, business owners, and even marketers sitting on the fence on whether to use Twitter. “Why do I need to use Twitter?” The better question is “How will using Twitter expand my brand and enhance my marketing strategy?” Does your company have a social media strategy in place and have you decided how and why to use social platforms in the first place? If not, revisit your marketing plan and check your calendar. It is 2012 and social media has rocked the business world. You must integrate social into your marketing plan.

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A Better Facebook Business Page in Five Steps

By | Social Media | No Comments

Depending on the size of your company you should always remember that your Facebook business page is just one tactical element of your overall marketing strategy and your comprehensive social media plan. Whether you are small one-man operation or a large global marketer you must put together a social media plan that states why you are using social media, including Facebook and other channels such as Twitter, Slide Share, You Tube, and LinkedIn. What are your goals and expectations? How will the time and money spent specifically benefit your organization? If you are not sure where to start, consider working with a professional marketer to help create your plan.

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