Depending on the size of your company you should always remember that your Facebook business page is just one tactical element of your overall marketing strategy and your comprehensive social media plan. Whether you are small one-man operation or a large global marketer you must put together a social media plan that states why you are using social media, including Facebook and other channels such as Twitter, Slide Share, You Tube, and LinkedIn. What are your goals and expectations? How will the time and money spent specifically benefit your organization? If you are not sure where to start, consider working with a professional marketer to help create your plan.
Planning an effective advertising project starts with the writing of your creative brief. This outline provides a roadmap for your creative team so that designers, copywriters, artists, and other team contributors are all on the same page from start to finish. It is essential when preparing to communicate your brand message.
Expert Blogger Ty Montague writes When Choosing An Ad Agency, Don’t Consider Size; Consider Collaboration http://www.fastcompany.com/1774758/when-choosing-an-ad-agency-dont-consider-size-consider-collaboration in Fast Company Magazine – @fastcompany magazine on Twitter. _____________________________________________________ My thoughts… Clients are…
The Twitter world is a community with its own language. As a result, you may encounter a variety of terms you may not yet be familiar with, as some of these terms were coined by the users themselves. Cool, huh?
What is a Tweet, anyway?
Any post on Twitter is considered a Tweet, whether a post, reply, link, or a location-update (more on this later). Tweets have a maximum of 140 characters (due to SMS/mobile constraints) and are typically shown along with the username of the individual who wrote it.