by Carol DeBrock, Social Media Manager
Pinterest is so much more than just pinning party planning ideas or the dream wedding. It has become a very powerful social media source for visual marketing and a way for companies to spread their brand, product, or service. The question is how can you use Pinterest for your company and see results?
Here are 3 tips on how to use Pinterest to its full marketing capacity and become a “Pinterest Professional.”
1. Do Your Research
Know who your customers are and follow them. People are more likely to follow your boards when you reach out to them first. Pinterest’s audience is still predominantly women, so take that into consideration when creating your plan of attack. Along the same lines, it is important to find your niche on Pinterest. For example. Engauge social media expert Drew Hawkins made Pinterest work for him when targeting men and now has more than 1 million followers. Take the time to sit down and translate your business’ information into visual presentations. Completing the research and coming up with a strategy is the most time consuming part, but it will make a world of difference in the execution.
2. Create a Smart Pin
More than 80% of pins on Pinterest are repins according to RJMetrics, so this is a great way capitalize on Pinterest users as a marketing tool. However, you must start off with an image that draws people in and creates interest. The image should be able to catch a person’s attention while scrolling through a multitude of pins. Another important aspect of a great pin is utilizing the description box below the image. Use this opportunity to put your URL with a short and informative description. Also add hashtags to group your pins and increase Pinterest SEO. You want to give each pin the biggest chance of being seen by a large quantity of people.
3. Brand Your Pinterest
When setting up your Pinterest account you should always keep your brand and company image in mind. This means always connecting your boards, pins, and information back to your website. The “About You” section of Pinterest is repeatedly not used to its full ability. However, it can be a great way to introduce new clients and customers to your business. Make sure you include a short but informative description of your company, the link to your website, and the location of your business. A great example is pinning your logo and attaching it back to your website to draw customers and interest. A goal for your Pinterest plan of attack should be having a brand that is recognizable to users.
Pinterest is a great opportunity to expand your brand and/or product reach if used correctly. Use these helpful tips to create your own Pinterest plan and see this social media outlet can give you a heads up on the competition.