Social media and other Web-based PR tools have changed how businesses go about publicizing their good news. However, there is an easy formula that will help you get your story covered by local media outlets. You just have to know how to play the PR game. Our friend Jay Ehret at www.themarketingspot.com recently made a short video discussing his formula for PR success with local newspapers, magazines, TV, and radio. Jay is an expert with small business branding and marketing based in Waco, Texas.