The fine line between mobile design and web design is quickly being erased.
Most of you know that your website is increasingly viewed via a tablet or mobile phone. Your site should be formatted for what is called “responsive web design” or RWD. Almost all of the WordPress templates that we are using and customizing today (April 2014) include built-in responsive design elements. No more need for a separate mobile version of the website as was the case just a few years ago. This means you save money and time by managing only one version of your website instead of several. Layout and content are consistent and streamlined from web browser to mobile device.
The numbers are undeniable and if your company is undergoing a digital facelift, you must go responsive to stay up to date with consumers’ changing mobile habits.
Consider the latest research from Smart Insights.
> Over 20% of Google searches are being performed on a mobile device
> In 2012 more than half of the local searches were performed on a mobile device
> In the United States, 25% of internet users only access the internet on a mobile device
> 61% of people have a better opinion of brands when they offer a good mobile experience
> 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets
Further reading: “Why Your Business Needs A Responsive Website Before 2014“