Responsive Web Design (RWD) is an approach to web design that provides optimal viewing and end user experience across a wide range of screen sizes, platforms and screen orientation. RWD ensures your website adapts the layout to any size viewing device from desktop computer monitors to tables, and phones, thus making your website pages mobile-friendly.
RWD is more critical today as the number of website visitors using a phone or table to search, find and view your website is increasing. “The amount of mobile traffic now accounts for more than half of total internet traffic”(1)
How RWD is impacting Google Search
Google has taken notice of the number of mobile users accessing websites. Starting April 2015, Google Search expanded its use of mobile-friendly as a ranking signal in mobile search results. They are boosting the ratings of mobile-friendly pages if the search was made from a mobile device. If your current website is not mobile-friendly, then your website may not be ranked high by the search engine and you may see a significant decrease in mobile traffic from Google Search.
To determine if your site is mobile-friendly, visit Mobile-Friendly Test at: https://www.google.com/webmasters/tools/mobile-friendly/
Creating a great user experience
With the increase of mobile users, user experience in viewing and navigating through your website on a mobile device may determine if your potential client stays on your website (a great experience) or abandon your site (a poor experience) to view a competitor’s site that is mobile-friendly.
“57% of users say they won’t recommend a business with a poorly designed mobile site.”
“40% have turned to a competitor’s site after a bad mobile experience.”(2)
A carefully planned and well-designed responsive web design will improve user experience. Make it easy for your customers to navigate through site, find crucial information such as address or products, and complete their most common tasks with ease.
A web page that is responsive and is considered mobile-friendly should meet the following criteria
- Pages avoid containing software that is not common to mobiles devices such as Flash
- Use text large enough so that it is legible without needing to zoom in
- Page content responds to fit any screen size without needing to scroll horizontally or zoom
- Links are easily tapped and not over-crowed
Hallaron Advertising Agency
Hallaron is a full-service marketing agency based in The Woodlands, Texas. Since 2003 Hallaron has been partnering with both B2B and B2C companies across Texas to develop integrated marketing communications solutions that spark awareness and fuel growth. The agency’s core services include advertising, branding, digital and content marketing.
2202 Timberloch Place, Suite 107, The Woodlands, Texas 77380
(1)Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2014-2019 White Paper. Cicso January 30, 2015.
(2)Compuware. “What Users Want from Mobile.” 2011