A new marketing study shows that most U.S. small businesses want to upgrade their web presence. Beyond digital marketing including SEO and pay-per-click ads however, many still neglect mobile web strategies. This strategic failure can put your company’s marketing plan at terrible risk. It’s predicted that most website visitors will visit your company website using a mobile devices instead of a computer in the very near future.
“40 percent of US small businesses were planning to upgrade spending on company websites in 2014. However, 70 percent of SMBs do not have mobile-optimized websites.”
Source: Thrive Analytics via eMarketer and j2 Global
Another recent report from eMarketer, “Desktop Search 2014: Marketers Find a Balance with Mobile,” notes that mobile search is increasingly influencing consumers early on the purchase path, requiring a shift in planning by marketers and businesses to try to accommodate mobile search activities.
Many small businesses fail to grasp the developing landscape for mobile + search and how it directly impacts their sales. Increasingly, leads are generated via mobile viewers using phones or tablets. Opportunities are quickly evolving and an advertising agency or marketing firm that is equipped to leverage the latest research and buying trends can keep your business ahead of the competition.
Talk with your marketing team about how to adapt web strategies to capture desktop, tablet and mobile users. If you haven’t already redesigned your site for responsive layout, make that investment soon.