Attorney Steve Powell has specialized in helping clients out of sticky IRS tax problems for many years. Powell has advertised on Houston radio for years speaking directly to customers scared out of their wits, unsure where to turn for help. The business is expanding into Austin and San Antonio and needed a new message that connected with clients on an emotional level. The fear is real. People facing threats from the IRS and possible garnishment of wages or an audit are afraid and often desperate for help, but they don’t know where to turn. The Hallaron Agency had the answers.
Hallaron’s team created a new creative strategy that would hit home with potential new clients. The imagery of the drowning man is a stark metaphor for the helplessness clients often experience. “Help is within reach” informs our campaign headline. A tax problem is a legal problem and call for an attorney like Steve Powell to come to the rescue.
The new campaign created a new visual image of Powell and the essence of their service. This was missing before. Then the agency built an entirely new Internet advertising campaign including a new website, display ads, Google text ads, remarketing, mobile ads and improved search visibility. A new SEO (search engine optimization plan) makes sure that Powell Tax Law is found easily and quickly in Google searches to help expand the brand’s overall Web presence. The new campaign quickly increased the number of inbound sales leads.