A leading global ink jet printer OEM in Taiwan, Anser is recognized for flexible technology solutions for the packaging and manufacturing industries. The company needed help marketing and advertising its U2 product line and turned to Hallaron Advertising for a strategic plan to build US sales.
The agency began researching the ink jet printer business forming unique insights that the client could use to shape an effective advertising plan using both digital (website, SEO, social and video channels) in addition to a new print campaign aimed directly at trade pubs, industry conferences and shows, and important packaging industry websites. Anser needed an advertising plan and an agency partner who could generate new ideas to capture the attention of their target audience. Hallaron delivered by taking the new message straight to the industry audience.
Hallaron’s strategic team includes brand, advertising and digital experts that serve as the client’s sounding board for marketing and communications strategy. Our team shares a seat at the table with ownership and management as a trusted, valuable partner. The ultimate goal is increased sales, better lead generation and improved awareness of the brand.