This client was lacking a distinguishable brand to set it apart from other high-end landscape contractors. With a long history of exquisite landscape design, installations and makeovers for clientele in River Oaks, The Woodlands, Memorial and other posh Houston neighborhoods, Seavers needed to create a meaningful brand that was different from the rest and then tell their story through advertising that reached their high income, luxury home clients.
Using the principles of advertising disruption, the agency studied Seavers’ competitors and noted boring similar branding and advertising. Websites, advertising, graphics and core messages were all homogeneous across the industry. Hallaron changed the Seavers brand by building a new luxury brand more akin to European clothing, perfume, auto and watch brands. Timeless and elegant reflecting the great sense of personal style and taste held by Seavers clientele.
New advertising focuses on showing the kind of people that employ Seavers services. After all, Seavers isn’t just selling landscaping. In reality they are selling a lifestyle.