While client MULTI SEAL is a global leader in tire sealant technology, they had no retail brand presence to attract and engage end users buying their tire sealant via brick and mortar distribution chains like WalMart, Tractor Supply and Pep Boys. Hallaron was charged with creating a new retail brand to lead the way in the domestic market with an advertising campaign to follow.
Hallaron conducted extensive market research and then created a new retail brand including the brand name, vision, mission, values, logo, positioning strategy and tag line. The result is Barricade tire sealant for use on vehicles (3/4 ton+), trailers, farm and ranch, and ATVs. The rollout and advertising campaign are scheduled for 2015.