A small family oilfield drilling business grew from three people in a truck into 400+ employees and 100s of millions in annual sales. By 2012, ProDirectional was deploying expert teams of directional drilling specialists all across the country. Unfortunately there was no long-term consistent brand platform for use of the logo, company colors, fonts and other visual brand elements. So, brand usage appeared amateurish and inconsistent from office to office.
ProD turned to Hallaron Agency to create new brand guidelines, a wealth of professional new sales and support collateral like brochures, sales sheets, pocket folders, business cards and company stationery. Now a new website is underway.
With decades of experience in Oil & Gas marketing, Hallaron’s team started by creating a set of standard brand guidelines dictating how the specific company colors, fonts and logo may be used. Control over all marketing materials was brought in-house under the company’s corporate home office.
A new pocket folder for use by sales was made with flexible print templates of the cut-sheets or inserts placed inside each folder. The agency held photo shoots to build a media library of company stock photography. Other print marketing collateral followed. Two websites have also received new makeovers to fit better with ProD’s new image.