What do a couple of advertising folks do with access to a $325,000 high performance luxury automobile like the Lamborghini Aventador L-100? Why we re-imagine the brand and build an ad campaign where there isn’t one. Our team designed a campaign aimed at this high-end, heavily male and very wealthy target audience. The final result struck a musical chord with older and younger rock-n-roll sets alike. It’s gritty, powerful and sexy. Just like the car.
The Lamborghini Aventador L-100 we worked with was sleek and adorned in black. The creative team drove the car and inspected it inside and out. One word. Impressive.
The high whining purr of the engine evoked a carnal notion like a Keith Richard’s guitar riff. Considering the shiny black walls of the car, and the specific ages of potential buyers, we were instantly reminded of The Rolling Stones classic “Paint It Black.”
After brainstorming the concept of the campaign with our creative team, we ordered up photo and video shoots. Then we built our ad campaign “Paint It Black” that included print ads, website, landing page, banner ads and even a rock-n-roll concert-style T-shirt design.