InkJet Inc. (IJI) is a global specialty ink and print technology manufacturer supplying the packing and other manufacturing industries with end users like McDonald’s, Coca-Cola, Cadbury and Minute Maid. The company was growing fast and in 2013 approached Hallaron about working with them as their agency of record.
IJI thrives in a heavy manufacturing, technology and research and development environment. The company needed professional help with a wide sample of marketing deliverables and skills.
Immersing ourselves side-by-side with the management, sales, production and R&D teams, Hallaron is now a trusted partner taking the lead and advising on multiple marketing, design, advertising and communications fronts.
After developing a long-term marketing-communications plan for IJI, Hallaron’s team fulfills advertising campaign work for the company’s custom ink products and its OEM partner printers. Print ads for trade publications and trade shows are only part of the workload. Product and other marketing videos are produced by Hallaron and the agency manages IJI’s social media strategy.