A brand is your personality, your soul, your promise.
Whether it’s your logo, a sales brochure or a TV ad – everything begins with your brand. It’s how the people who buy your products feel about your company. Ultimately, your brand is why they buy from you.
Every competitor sells features and benefits. Often they are identical from one firm to the next. We want to know why your brand exists. What is your purpose? That’s what your company needs to define, understand and communicate.
Tell people what your brand believes and those who agree will want to be part of your experience. Your brand can inspire them. True leaders inspire followers. This is what your brand should strive to do everyday.
- Research (desk, interviews, focus groups, SWOT)
- Brand Strategy (vision, mission, values, positioning, tagline)
- Brand Archetype
- Brand Identity
- Brand Book