When it comes to social media, engagement is key. Your content needs to stand out amongst all the other posts that people see every day on Facebook. So how do you make sure your post isn’t scrolled past?
On Facebook a picture is worth more than a thousand words. Photos are one of the best ways to promote engagement with your audience because they stand out better than typical links or status updates. Images have, on average, a 93% engagement rate when compared to other post types.
For example this behind-the-scenes image during a client video shoot will receive far more attention that a text post about the same day. It also puts faces to the company, giving it a human element.
Videos are also on the rise, as they offer a more visual form of engagement. Even a short, low-budget video is more effective than posts without graphics, images or videos.
Are you getting the results you want from your Facebook posts?
Hallaron Advertising Agency
Hallaron is a full-service marketing agency based in The Woodlands, Texas. Since 2003 Hallaron has been partnering with both B2B and B2C companies across Texas to develop integrated marketing communications solutions that spark awareness and fuel growth. The agency’s core services include advertising, branding, digital and content marketing.
2202 Timberloch Place, Suite 107, The Woodlands, Texas 77380