Ad agency will provide brand update, new website and marketing strategy for Lone Star Executive Airport in Conroe
THE WOODLANDS, TX (May 22, 2014) The Lone Star Executive Airport in Conroe has retained the Hallaron Advertising Agency in The Woodlands to help strengthen the airport’s brand. The agency is conducting an extensive brand review including discussions with key stakeholders, county officials and partners.
With all of the regional business growth underway, the airport is making upgrades and changes as Montgomery County and North Houston corporate clients make greater demands of the regional flight facility. Montgomery County wants to improve the regional perception of the airport and its fixed base operator (FBO) partners. Hallaron will be tasked with creating a new marketing direction including brand strategy, advertising, a new website, social media and public relations management.
“The demand in business travel through the airport is only increasing. We need to make sure the airport is recognized as a first-rate regional facility,” Airport Director Scott Smith said. “The Hallaron team presented an insightful, comprehensive plan and they will work with us to meet our marketing needs. Plus they have long term roots in the Conroe-Woodlands area so they understand the local and regional business environment.”
The airport is considering adding a 3,000-square-foot immigration and customs facility allowing private aircraft to clear customs at Lone Star, rather than stop en route. The airport also recently saw the relocation and opening of the new Galaxy FBO facility, joining existing Wing Jet Center and General Aviation Services as its team of three quality FBOs. Also underway is a runway extension project to lengthen the runway to 7,500 feet accommodating all the needs of business and corporate aircraft, according to Smith.
Hallaron is a digital advertising agency in The Woodlands, Texas, focused on branding, advertising, digital and content marketing strategy. Using proprietary processes, Hallaron creates comprehensive multi-discipline campaigns to maximize sales and ROI for a wide array of clients. Learn more at www.HallaronAdvertising.com.