MULTI SEAL tire sealants is a leading global manufacturer producing six lines of industrial tire sealants with their own “house” brands while also private labeling their products for other companies. While the company makes the most scientifically advanced preventive sealants in the world, MULTI SEAL was decades overdue for a brand refresh and a new marketing strategy. In a highly fragmented category no one was getting the message.
MULTI SEAL committed to a comprehensive new brand strategy followed by a total makeover of their marketing strategy. Hallaron’s painstaking research and insights of global operations, competition and the marketplace helped create a new brand platform, logo, branding guidelines and changes within MULTI SEAL. A new marketing plan and advertising campaign will help establish this category leader in 2015-16.