“If you have to fear something, fear mediocrity.” ~ Alex Bogusky

Content Marketing

Content Marketing

“Content is like bait we use to catch customers.”

Different than advertising or branding, we share useful information online about our brand, products and industry to attract new prospects and customers.

Content Marketing Process
  • Build strong understanding of your customers’ habits, wants and needs
  • Distill core communications messages and themes
  • Develop 12-month Editorial Calendar to plan content deliveries
  • List top content distribution channels – earned and owned
  • Integrate content with inbound marketing funnel to convert prospects into sales leads
  • Track and measure results
Benefits of content marketing
  • Delivers long term ROI – sustainable, re-purposed, long shelf life
  • Drives more website traffic – videos, infographics, blogs, articles, press releases, memes attract new viewers that become customers
  • Generate more new leads – qualified, motivated buyers
  • Lower cost-per-lead – less expensive than paid advertising and promotion
  • Builds credibility and trust with customers
  • Results are measurable – digital data easier to track and analyze

Ready to discuss a Content Marketing Plan with the Hallaron Agency? Call (281) 299-0538, or contact us to get started.Contact us